How Lululemon Popularized the Athleisure Market

The rise of hybrid clothing

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Photo by Morning Brew on Unsplash

The Beginnings

The Athleisure Market

Creating a sense of urgency

Generating more traffic

Avoiding Discounts

Customer Focus

Top Takeaways

“Imitation is the sincerest form of flattery” -Charles Caleb Colton

Written by

Cornell University

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